Logo for Firm Foundation Lingerie, , bra with a tape measure tied in front like a ribbon

Donna teague

Firm Foundation Lingerie

Custom Fitted Bras for Every Occasion

Find your perfect fit

There’s nothing like the feeling of a bra that fits just right. With a shape that brings out the best in your figure, plus support that fills you with confidence and comfort.

My Story - Donna Teague

Headshot of Donna teague

Firm Foundation Lingerie was founded by Donna Teague, a certified fitter, in 2020 with more than 30+ years of experience through working with her mother Dixie Carter, who owned and operated the Pennyrich Bra Shop in Tampa Florida for 35 years (1969 until her passing in 2003).In 2018, Donna went through Breast Cancer surgery, chemotherapy and radiation and is currently cancer free... After seeing so many women struggle to find bras that fit properly, she decided to open her own business where she could offer custom fitted bras and help other women feel comfortable and confident in their own skin.

5 Tips For a Well Fitted Bra

Logo for Firm Foundation Lingerie, , bra with a tape measure tied in front like a ribbon
  1. Fits around the rib cage

  2. Does not ride up the back

  3. Cups do not overflow

  4. Straps are not too tight

  5. Straps do not fall off the shoulder